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How to Track Marketing ROI Like a Pro

Great digital marketers should use every tool at their disposal to make great marketing campaigns. Yet, there is one area of digital marketing often considered an afterthought. Marketing analytics. That sounds like a no-brainer, right? It is, especially in the age where data is everywhere… read more

How To Get Started With Email Marketing

Broadly speaking, email marketing is every email that you send to a potential or current customer. Email marketing is not going away, and in this post, we will discuss best practices for sending emails to your audience with a useful bunch of email marketing tips…. read more

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