Each week we feature an app that has caught our or the Crozdesk community’s attention. We look for exciting features that make our lives easier, apps that take a radical approach to existing problems or a service that has everyone talking about it. In other words: Apps that we think you should know about.

This week’s featured app is Survicate. A Lead Generation software that allows website owners to collect feedback and leads on their websites using widgets. This powerful online tool helps marketers to improve business results, the overall quality of leads, and customer experience on their website/landing page. Survicate makes engaging specific groups of your website visitors easy. It provides insight surveys, Calls to Action and lead forms. The surveys cover visitors needs, expectations, objections and characteristics. Calls to Action guide them towards conversion or prevent from abandoning the page. Forms deliver leads with useful insights.

Survicate Icon Category: Sales, lead generation, lead demand, inbound marketing
 Users: 150+ Startups and Businesses
  Twitter Followers: 12,000+



Launched in 2014 Survicate was built to gather visitors’ feedback and to eliminate the lack of qualitative data available to marketers about their visitors. After gaining initial traction, the Survicate team realized their tool could do much more and provide users with more value as a Lead Generation & qualification solution. To make Survicate more effective, they developed integrations with a few Marketing Automation Platforms, including HubSpot and SALESManago and added features designed specifically for Lead Generation (email alerts when a new lead is captured, smart calls to action and more).

Their next objective is to add more features useful for Lead Generation – from more advanced reporting about captured leads to more types of Calls to Action. Already featuring tools like HubSpot, MailChimp, GetResponse and SALESManago, they want to add apps like Salesforce, Pardot and Marketo to this list. Their ambition is to become a natural extension to Marketing Automation and CRM platforms as a tool that increases their effectiveness and helps companies close deals easier and faster.


Good things about the app


You can connect Survicate to your favourite marketing tools: Google Analytics, Hubspot, Getresponse, MailChimp, PipeDrive, Shopify, Pipedrive, Salesmanago, Active Campaign.


Survicate allows you to launch precisely targeted Lead Generation forms to turn insights into useful knowledge used during the sales process. You can access leads profiles within the entire history of interactions. You can create different audience segments based on traffic sources, campaign parameters, number of visits, website behaviour, time onsite, language, device type, cookie value or identity. You can even target surveys based on answers from previous surveys or custom data from integrated applications.

Relevant surveys

Launch precisely targeted unobtrusive surveys, that help you better understand your website visitors, their needs, expectations, purchasing factors, confusion, objections and fears. Discover the aim of their visits and what is preventing them from achieving it. Turn this information into priceless knowledge for your Sales Team.

Things to remember

Survicate is a powerful Lead Generation software that has been successful by listening to its customers’ needs. This growing startup is building itself a name in the industry and always seeks to improve its product. Because you can connect it to many other major web tools it is extremely easy to be integrated to your current solutions. All in all an interesting web app that is definitely worth to try to increase conversion rates and get to know your users.



Starting with a basic plan at 50$ a month it goes up to 300$ for the professional version with a dedicated success manager.

 Why don’t you check out their profile on Crozdesk and get started with Survicate today!


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