Automation increases both lead quantity and lead quality. No kidding. Businesses who use marketing automation to nurture prospects experience a 451% increase in qualified leads, as mentioned by Hubspot. If that number doesn’t make you want to get you on the marketing automation train, we’re not… read more
How to Track Marketing ROI Like a Pro
Great digital marketers should use every tool at their disposal to make great marketing campaigns. Yet, there is one area of digital marketing often considered an afterthought. Marketing analytics. That sounds like a no-brainer, right? It is, especially in the age where data is everywhere… read more
How To Get Started With Email Marketing
Broadly speaking, email marketing is every email that you send to a potential or current customer. Email marketing is not going away, and in this post, we will discuss best practices for sending emails to your audience with a useful bunch of email marketing tips…. read more
Benefits of B2B Social Media Marketing
For a long time, social media marketing was reserved for B2C companies to create friendly personas for their brands to humor customers and was deemed too impersonal for B2B companies with no real added benefits. This simply isn’t the case anymore. Each day, more and… read more
5-Step Guide to Using SEO for B2B Software Lead Generation
B2B software lead generation is difficult, despite it being one of the most important tasks. When turning a prospect into a sales lead, you normally have to involve different parts of the company. Typically, the lead begins with marketing, moves onto the sales team and… read more
Your Winning Sales Funnel: Marketing Automation + CRM
Your sales funnel is the predetermined journey people take to become your customer. Creating a winning sales funnel will vary industry to industry and within that, business to business. But regardless of that, there are software solutions you can use to greatly improve the way… read more
Social Media Software Ranking 2017
Top 20 Social Media Software in 2017 Social media is everywhere. With its meteoric rise, it has become increasingly important for businesses to utilize the instantaneous and global reach of social media. From increasing brand recognition to improved customer service, meaningful engagement, retention, transparency and… read more
How To Upload to Instagram Directly From Your Computer
At the time of publication, this handy Instagram hack is being used by social media teams, photojournalists and photographers to save time. It allows users to skip transferring files from their computers to their mobile devices in order to post to Instagram, but it doesn’t… read more
Mailchimp Alternatives for SMBs
Every business needs to grow. The benefit of using email for marketing is direct communication with your target audience which doesn’t go away easily with a scroll like a Google, Facebook or Twitter advertisement. Most people prefer zero unread emails in their mailbox. Also, email… read more
Not All Analytics Tools Are Created Equal
Most of us are already familiar with top social media software. Earlier this month, we published a comprehensive guide to social media management software. We also looked at how you can use a combination of SaaS to grow your Twitter audience. Then we looked at… read more