How to Track Marketing ROI Like a Pro

Great digital marketers should use every tool at their disposal to make great marketing campaigns. Yet, there is one area of digital marketing often considered an afterthought. Marketing analytics. That sounds like a no-brainer, right? It is, especially in the age where data is everywhere… read more

How To Get Started With Email Marketing

Broadly speaking, email marketing is every email that you send to a potential or current customer. Email marketing is not going away, and in this post, we will discuss best practices for sending emails to your audience with a useful bunch of email marketing tips…. read more

Benefits of B2B Social Media Marketing

For a long time, social media marketing was reserved for B2C companies to create friendly personas for their brands to humor customers and was deemed too impersonal for B2B companies with no real added benefits. This simply isn’t the case anymore. Each day, more and… read more

Your Winning Sales Funnel: Marketing Automation + CRM

Your sales funnel is the predetermined journey people take to become your customer. Creating a winning sales funnel will vary industry to industry and within that, business to business. But regardless of that, there are software solutions you can use to greatly improve the way… read more

Social Media Software Ranking 2017

Top 20 Social Media Software in 2017 Social media is everywhere. With its meteoric rise, it has become increasingly important for businesses to utilize the instantaneous and global reach of social media. From increasing brand recognition to improved customer service, meaningful engagement, retention, transparency and… read more

Mailchimp Alternatives for SMBs

Every business needs to grow. The benefit of using email for marketing is direct communication with your target audience which doesn’t go away easily with a scroll like a Google, Facebook or Twitter advertisement. Most people prefer zero unread emails in their mailbox. Also, email… read more

Not All Analytics Tools Are Created Equal

Most of us are already familiar with top social media software. Earlier this month, we published a comprehensive guide to social media management software. We also looked at how you can use a combination of SaaS to grow your Twitter audience. Then we looked at… read more

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