Great digital marketers should use every tool at their disposal to make great marketing campaigns. Yet, there is one area of digital marketing often considered an afterthought. Marketing analytics. That sounds like a no-brainer, right? It is, especially in the age where data is everywhere… read more
What is Marketing Analytics Software?
This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include features such as visual reporting, prediction and forecasting of customer behavior, identification of social trends, real-time campaign insights and optimization solutions for ill-performing activities.
Marketing Analytics Software on Crozdesk
Not All Analytics Tools Are Created Equal
Most of us are already familiar with top social media software. Earlier this month, we published a comprehensive guide to social media management software. We also looked at how you can use a combination of SaaS to grow your Twitter audience. Then we looked at… read more