As a small business, PR is very crucial to your success — perhaps even more so than conventional advertising. While the two tend to have very similar objectives, they could not be more different. As an entrepreneur or business owner, understanding this difference and leveraging… read more
Why B2B Marketing Will Never Be the Same Again
If anything, B2B marketing is a lot simpler today, as long as you tailor your content to each stage of the onboarding process…. read more
Grow Your Twitter Audience Fast
Twitter has been a major platform used by businesses to keep up with industry and consumer trends while engaging with customers at the same time. It’s a great way to market your business directly to your target audience. But how do you get your target audience to follow… read more
Hootsuite, Buffer or Sprout Social? A Comprehensive Guide to Social Media Management Software
The rise of social media management software has completely changed the face of digital marketing forever. Thanks to it, there is a whole new set of standards for what makes a successful digital marketing campaign. And this is good news for your business. But like… read more
Social Media SaaS Tools: In Focus
To many, social media is an integral element of their lives, part calendar; part communication; part journal. However, for Social Media Managers having the right SaaS tools in the toolbox can make the difference. There are many great products on the market, and it is… read more
Using Analytics & Intelligence to Optimize Conversions
Businesses are expected to spend more than $16.9 billion in 2016 towards analytics and intelligence to increase their business performance. This is 5.2% increase in the demand from previous year (2015). Businesses of all sizes are harnessing the power of business analytics and intelligence to… read more
Online marketing: essential software for marketers
Marketing is hard. In 2016 it’s really hard – graduates be warned. Gone are the days of mood boards and long, boozy lunches. The advent of the internet and online marketing has changed the industry we work in. Marketers need to be part artist, part scientist,… read more
Manage social media easier with the right tools
Since the late 90’s social media has played an increasingly important part in our lives. From the early days of ICQ, Friendster and Myspace, through the Facebook (r)evolution, to WhatsApp, Snapchat, Baidu and Instagram. Without pausing for breath each of us pours our life from… read more
Hacking Twitter – How to gain 1000’s of followers in a few weeks
This post is intended as an informative article designed to showcase a clever solution to one of today’s growth hacking challenges: growing a Twitter audience quickly and effortlessly. While we don’t condone this approach, it is known to work quite well. As always we recommend that you use… read more
Efficient CRM for Small Businesses with Highrise: Crozdesk App of the Week
Each week we feature an app that has caught the attention of the Crozdesk community. We look for exciting features that make our lives easier, apps that take a radical approach to existing problems or a service that has everyone talking about it. In other… read more