What is SEO & SEM Software?

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas – Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In order to ensure a low Cost Per Click (CPC) through paid SEM channels, software often combines SEO and SEM principles to fine-tune the content and architecture of a website prior to the promotion of it. Besides leading to a potential decrease of the CPC across different channels, SEM software can increase the click-through rate and quality score of search ads and assist with bid management. While SEO is primarily the practice of promoting the visibility of a web page or website in a search engine’s organic results, it can have ancillary benefits in decreasing the costs of paid channels as well. Software can help improve the ranking of all types of content, including images, videos, and written content.

SEO & SEM Software on Crozdesk

The Website Builders you Need to Make a Website

Websites pop-up every second from all around the world. Most of them are… Bad. So we have decided to create a curated list of great tools in order to help you to build a website adapted to your expectations. Using these online website builders will… read more

29 Traction Tools to reach the Next Level

Do I need Traction Tools? Building a great company is hard. You can have a brilliant idea but without good execution and a solid customer acquisition plan it will never take off – this is how traction tools come into play. Most startups fail because… read more

20 Web Experts Reveal 3 Favorite Website Optimization Tools

Expert website optimization may require less tools than you think. With hundreds to choose from, I asked 20 website optimization experts, bloggers and startup founders one simple question: “If you could only use 3 website optimization tools to improve your site, which would you choose?” My goal was… read more

10 Must-Have SaaS Tools For Your Web-Startup!

We all know that startups are short on staff. The startups that succeed are often the ones who find the most efficient and effective SaaS tools to help grow their business and replace the hundreds of staff members they can’t afford to hire. Fortunately, for… read more

Back to top