What is Social Media Software?

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understanding existing ones via engagement on various social channels like Facebook, Instagram and Twitter. Software in this space generally helps with gaining insight into trends and customer opinions, resulting in better and more targeted segmentation / personalization for current & future campaigns or automating parts of the management required for these channels. Other features include aiding online reputation management (ORM), analysing social trends, customer engagement, creation of social ads and unification of strategies. Lastly, many solutions provide analytical features such as detailed reports on social media metrics like virality, reach and conversions to ensure a focus on strategies with high ROI.

Social Media Software on Crozdesk

Benefits of B2B Social Media Marketing

For a long time, social media marketing was reserved for B2C companies to create friendly personas for their brands to humor customers and was deemed too impersonal for B2B companies with no real added benefits. This simply isn’t the case anymore. Each day, more and… read more

Social Media Software Ranking 2017

Top 20 Social Media Software in 2017 Social media is everywhere. With its meteoric rise, it has become increasingly important for businesses to utilize the instantaneous and global reach of social media. From increasing brand recognition to improved customer service, meaningful engagement, retention, transparency and… read more

Not All Analytics Tools Are Created Equal

Most of us are already familiar with top social media software. Earlier this month, we published a comprehensive guide to social media management software. We also looked at how you can use a combination of SaaS to grow your Twitter audience. Then we looked at… read more

Grow Your Twitter Audience Fast

Twitter has been a major platform used by businesses to keep up with industry and consumer trends while engaging with customers at the same time. It’s a great way to market your business directly to your target audience. But how do you get your target audience to follow… read more

Online marketing: essential software for marketers

Marketing is hard. In 2016 it’s really hard – graduates be warned. Gone are the days of mood boards and long, boozy lunches. The advent of the internet and online marketing has changed the industry we work in. Marketers need to be part artist, part scientist,… read more

Manage social media easier with the right tools

Since the late 90’s social media has played an increasingly important part in our lives. From the early days of ICQ, Friendster and Myspace, through the Facebook (r)evolution, to WhatsApp, Snapchat, Baidu and Instagram. Without pausing for breath each of us pours our life from… read more

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